TRUNG NGUYEN INTERNATIONAL HOLDING PTE LTD

TRUNG NGUYEN INTERNATIONAL HOLDING PTE LTD

205 Henderson Road #07 – 02A,

Henderson Industrial Park, Singapore 159549

Tel: +65 6377 4067 I  Fax: +65 6377 4069

Email: cs@trungnguyen.com.sg

Website: www.trungnguyen.com.sg

HISTORY OF TRUNG NGUYEN CORPORATION

• 1996 – Establishment of Trung Nguyen Coffee Company
Four young entrepreneurs with a vision of creating a famous coffee trademark, established Trung Nguyen Coffee Company and introduced the authentic Vietnamese coffee to the world.

• 1998 – Bring New Inspiration
Trung Nguyen’s slogan appeared in all the opulent streets of Saigon. People were amazed with the new coffee lifestyle that Trung Nguyen introduced and were captivated by the rich, authentic Vietnamese coffee it offered.
Enthusiasm and the quick acceptance by consumers created a "Trung Nguyen phenomenon" in this vibrant and competitive city.

• 2000 – Over 100 Trung Nguyen coffee shops were set up
3/2000 Trung Nguyen appeared in all of South West Provinces. 6/2000 Can Tho branch was set up and established Trung Nguyen development in the most immense and fertile delta in Vietnam 8/2000 Trung Nguyen was launched in Hanoi and established a significant development of Trung Nguyen Coffee in Vietnam.

• 2001 – "Explore creative inspiration"
Trung Nguyen opened more branches in different provinces and cities of Vietnam

• 2002 – The first Trung Nguyen coffee shop was set up in J
9/2002 Trung Nguyen trademark was established in Singapore 12/2002 Trung Nguyen opened its third international franchise coffee shop in Thailand.

• 2003 – 1/2003
Trung Nguyen expanded to Cambodia

Trung Nguyen built more coffee shops in Ha Noi, Da Nang, Can Tho, and Ho Chi Minh City.

28/3/2003 Trung Nguyen announced its company’s mission

• 4/2003
Tra Tien, a new product line of Trung Nguyen, was launched. Trung Nguyen officially acquired Tien Dat Tea Factory and set up its Tea Factory facilities in Lam Dong province.

Trung Nguyen then had four branches, a coffee factory in Buon Me Thuot, a tea factory in Lam Dong and an instant coffee facility in Binh Duong province.

• 6/2003
Two more Trung Nguyen coffee shops were set up in Singapore.

• 11/2003
G7 instant coffee was launched in a grand event, dubbed as "G7 Instant Coffee Festival", held at the Independent House on November 23, 2003 with 50,000 participants. This established G7 as the "preferred brand" over Nescafe, one of the most popular and favorite brand of instant coffee, through a voting system. With a total of 13,000 respondents, 89% voted in favor of G7 Coffee, while 11% chose Nescafe.

• 2005 Formally inaugurated the Roast and Ground CoffeeBuon Me Thuot and the Instant Coffee Factory in Binhduong province which had the largest capacity in Vietnam;

The only coffee factory granted with the EUREGRAP International Certificate, for its cleanliness and excellence in producing coffee.

• 2007
Publishing the Coffee Philosophy of Vietnam and starting the project “The Global Coffee Sanctuary” in Buon Ma Thuot City.
• 12/2007
Trung Nguyen coordinated with Dak Lak people’s committee to successfully hold the Cultural Coffee Week 2007 in Ha Noi and Ho Chi Minh City. The event helped increase the Vietnamese’s awareness of the role and importance of Vietnamese coffee, and also was the premise for future coffee festivals.
• 2008
Opening the New Franchise café system in Vietnam and international, inaugurating the Trung Nguyen Coffee Village in Buon Ma Thuot City.
• 2009
Opening Trung Nguyen Creative Coffee House in Ha Noi.
Building New Trung Nguyen Coffee Factory in Buon Ma Thuot City, with the investment of more than 40 million USD and with the most modern technology in the world.
Short and long term objectives: Dominating the domestic market and conquering the international market.
– Moving from the width to the depth.
– Investing in coffee industry.
– Developing internal and international franchise system

Mission:

"Creating the leading brand is carried out by bringing to everyone drinking coffee a source of creative inspiration and pride of Trung Nguyen" style that is rich in Vietnamese culture"

Vision:

To become a major force in boosting the Vietnamese economy; To uphold stability of the national economy; To partake in the establishment of a Great Vietnam, with hopes of discovering and conquering new ideals

• Corporate Values:

1 – Inspired Creativity: Creativity is one of the many values Trung Nguyen encourages among its valued consumers and employees.

2 –Develop and protect our brand: Every member has a responsibility of building, expanding, maintaining and protecting the Trung Nguyen trademark.

3 – Consumer’sOrientation: Consumer satisfaction is the top priority in every activity and the target goal.

4 – Build our success upon our partner’s success: A good partnership is based on belief, respect, and equality. The success of a partner is the success of the whole Trung Nguyen group.

5 – Develop strong human resource: Providing proper benefits– both material and spiritual needs through training and developing opportunities for its employees.

6 – Base on effectiveness.

7 – Promote social responsibility and community development: Actively contributing to the welfare of the community and the development of society.